Bye Bye ATI
If you are not a PC gamers than this won’t hold much interest for you outside the realm of two industry giants battling it out for market supremacy.
For almost two decades the graphics card market has been a hotly contested place. It’s been a race of pure horsepower, and the winner is always the customer. A few giants have come and gone, and this last decade has mostly seen ATI and Nvidia duking it out for the crown.
They’ve alternated turns at the top, and in this last round it looked like ATI was down for the count. They surged back with their 4000 series and 5000 series of cards to beat Nvidia and take back the crown. In return customers saw graphics cards more powerful than ever before, and ultimately delivering better gaming experiences.
And now ATI is going away – at least in name. They were bought back in 2006 buy chip maker AMD (another giant who regularly trades blows with Intel – and again we win because of it), who has now decided to dissolve the ATI brand completely.
While AMD gives reasons for this change but it still seems… foolhardy - especially given the amount of pixel-ass-kicking ATI has delivered over the past year. It’s like DC Comics renaming the Joker as ‘heinous villain owned by DC Comics’.
Things just won’t be the same.

RIP





